TRAVEL EXPERIENCE MANAGEMENT

For operators and attractions who want an experienced travel specialist in their corner – not just for a project, but for the long game.

Supporting you in delivering your marketing strategy, elevating your booking journey, and preparing for future seasons.

How I can help

New seasons bring new opportunities…

…and a growing list of things that need strategic input, content, design or marketing work that you simply don't have the capacity to do on your own.

You've tried hiring freelancers for individual pieces or worked with larger agencies on campaigns that didn't really understand the travel industry – or seemed to truly care about your business.

What you actually need is someone who knows your business deeply, a specialist who understands responsible tourism from the inside, who has worked across destination marketing, operator support and guest experience design, who can pick up a project brief and run with it because they already understand the context.

Well, hello – it is lovely to meet you. I can’t wait to help you grow, responsibly!

book a discovery call

What i can help you with:

No two Travel Experience Management relationships look the same. This is a smorgasbord of what we can build together.

Book a discovery call today to discuss your specific project, or book a Roadmap Audit to get started.

  • ✓ Messaging framework: your positioning statement, value propositions, responsible tourism narrative and the language that converts your specific dream guest

    ✓ Guest persona development: specific, psychographic, research-informed

    ✓ Competitor and market positioning review: where you sit and how to differentiate clearly

    ✓ Experience storytelling framework: how to turn what you do into a story guests feel before they book

  • ✓ Website copy rewrite for key pages: Written to convert at each stage of the guest journey

    ✓ Booking flow optimisation: mapping and improving every step from enquiry to confirmed booking

    ✓ Enquiry response templates: warm, on-brand, conversion-focused responses for your most common enquiry types

  • Email marketing is one of the most effective booking drivers in tourism. Here are some automations I recommend building / optimising:

    ✓ Welcome sequence: for new subscribers or enquiries not yet ready to book

    ✓ Pre-arrival sequence: post-booking through to arrival, building excitement and reducing pre-trip anxiety

    ✓ Post-trip sequence: review request, UGC invitation, repeat booking or referral nudge

    ✓ Re-engagement sequence: for cold enquiries and lapsed guests

  • ✓ Digital guest welcome pack: what to expect, how to prepare, what your values mean in practice

    ✓ Pre-arrival information design: practical, beautiful, on-brand

    ✓ Post-trip impact summary template: showing guests the tangible effect of their visit on local communities

  • ✓ Branded email templates – designed in your visual identity, ready to use in your email platform

    ✓ Enquiry and booking document templates – proposals, itineraries, confirmations

    ✓ Canva content templates – social and marketing assets your team can use and adapt independently

  • My goal is that you and/or your team feel confident in maintaining the systems we build. All BB Intensives include:

    ✓ Platform training: I set up your systems and train you or your team to run them confidently going forward

    ✓ Implementation guide: A clear, step-by-step document so nothing gets lost after handover

    ✓ 30-day check-in call: We’ll review how the new systems are performing and answer any questions that have come up in implementation

get started today

It’s a simple 3 step process

Week 1: Roadmap Audit

Every Travel Experience Management relationship begins with a Roadmap Audit because I need to understand your specific operation before I can propose a scope that actually serves it.

Week 2: Scope & process

We have an open conversation about your package, pricing and the process of delivery. I’m all about collaboration, communication and working in a way that causes you less stress.

Delivery & Reporting

I start delivering on our agreed scope with frequent check-in calls and detailed monthly reporting. At the end of our collaboration, you receive a detailed handover trainign and all templates.

  • from £2,500 / per month

    All my Travel Experience Retainers are custom-built for your business. We will start with a Discovery Call, followed by a Roadmap Audit to determine the best way forward.

Start with a call

Explore my work

“Lara's attention to detail and commitment to quality truly stood out. She has been fantastic at developing our guest assets, content marketing & automations.”

— Collett's Mountain Holidays

What my clients Are Saying

“Lara has excelled in building our social media presence and elevating our web copy. She understands our challenges and stakeholder needs and has never failed in delivering high-quality content."“

— Argyll & the Isles Tourism Cooperative

“Lara has done a wonderful job of understanding my needs and delivering a high-end product for a reasonable price. I have been back to them again for updates and find Lara to be responsive and imaginative. She is always cheerful and helpful and strives to understand what I need.”

— Loch Riddon Bothy

my portfolio >

Let’s get started

All Travel Experience Retainers are custom projects based on your specific booking funnel and challenges. We start with a discovery call to scope out your project and timeline.

Simply submit this form and book your free call.