Collett's Mountain Holidays

Supporting the walking holiday operator Collett’s Mountain Holiday in crafting a multi-touchpoint marketing presence that attracts new guests, nurtures existing relationships and turns passionate walkers into repeat bookers. A monthly retainer.

The Brief

Collett’s Mountain Holidays operates walking holidays in some of Europe’s most spectacular destinations. Established in 1997, Collett’s prides itself in providing excellent experiences to its customers – starting at the very first point of contact.

Monthly marketing services include:

  • SEO-optimised blogs

  • Organic social media management

  • Email Marketing & Automation

  • Paid campaign (Meta & Search)

  • Graphic design support (Print & Digital)

The Results

Since November 2023, I’ve supported Collett’s with a wide range of content marketing, email strategy, and design services.

Goals range from elevating their brand across all marketing channels to growing their email list, and driving more leads via the website. We’ve implemented automated email campaigns to keep customers engaged beyond booking, boost reviews, and encourage repeat visits.

To increase discoverability, I produce weekly SEO-optimised blog content targeting destination-specific keywords, leading to a 32% rise in organic web traffic and a 51% boost in page-one search rankings. Alongside this, I also design print materials like guest Walk Packs and handbooks, ensuring every brand touchpoint enhances the guest experience.

Some key successes:

  • Increased organic website traffic by 32% through SEO blog writing

  • Steadily grew the email marketing list and decreased unsubscribes

  • Increased lead generation through paid Google ads

  • Elevated guest guides & handbooks (print)

Read some of my articles.

  • Guest Stories: Via Ferrata in the Dolomites

    Read it

  • Hiking in Tuscany: A Casual Guide for Walkers

    Read it

  • Why go on a self-guided walking holiday?

    Read it
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