Drive more bookings, responsibly.
I support independent travel operators, visitor attractions, boutique accommodations & destinations in optimising their booking journey through strategic marketing & automation – to get you found, booked and recommended!
Getting started is easy!
Let’s have a chat
Travel is a people business! Let’s start with a free discovery call to get to know each other, discuss your vision and determine if we’re a good fit. Book it here >
Your Roadmap Audit
Every project starts with a Roadmap Audit. We take a close look at your goals, challenges and existing guest journey. From here, we map out the best way forward.
Detailed Handover
No matter the project, you will receive a detailed handover to leave you feeling more confident in your guests' journey, marketing and processes.
The Roadmap Audit
A deep-dive audit of your guest experience, booking funnel and brand positioning with a clear, executable roadmap to fix what's leaking bookings.
For responsible tour operators and visitor attractions.
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90-minute strategy workshop
Detailed booking journey review across all booking channels
Current marketing presence review
Competitor landscape review
Automation set-up review to determine key time-saving opportunities
A prioritised 90-day action plan with specific recommendations
A 60-minute review call to walk through findings together
A clear recommendation for which project package (if any) will move the needle most for your business.
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One week!
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CAD $1,200
We start with a free discovery call to get to know each other.
Most popular!Booking Breakthrough Intensive
Establishing the foundations that drive bookings – whilst you’re out delivering your experience.
The Booking Breakthrough Intensives transform your booking funnel and marketing presence from confusing to effective.
For responsible tour operators and visitor attractions.
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Your Booking Breakthrough Intensive will include the elements most relevant to your specific gaps and vision. This could feature:
Website optimisation & restructure to elevate booking flow
SEO / AEO optimisation of key pages
Marketing messaging framework
Ideal guest persona development + feedback capture
Marketing Channel Strategy - where to show up, how often and why
90-day content calendar framework + planning template
Email marketing integration/automation
Template creation (social media, emails, blog, guest assets etc.)
Detailed handover and staff training session
We start with a free discovery call to discuss your project.
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On average, these Intensives last 3-4 weeks:
Week 1: Diagnostic & Strategy
Deep dive into your business using my Roadmap Audit framework plus additional questionnaires. During our kick-off session (90 mins), we establish the plan, timeline and priorities together.Week 2-3: The Build & Revisions
Copywriting, automation setup, template design and guest asset creation. I create the agreed deliverables built to your brand and brief.Week 4: Handover & Training
A 90-minute handover session walking you through everything built, how to use it and how to maintain it. We chat again in 30 days from now for additional questions!
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from CAD $3,800
New here? As my BB Intensives are custom-built for your business, we will start with a discovery call to scope out your project.
Roadmap Audit Legend? If you have booked the Roadmap Audit, a BB Intensive proposal will have been part of your final handover. Your Roadmap Audit fee is credited in full.
Travel Experience Management
A monthly retainer to support you in delivering your marketing, elevating your booking journey, and preparing for future seasons.
For responsible tour operators and visitor attractions.
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Custom deliverables based on your Roadmap Audit. All or some of the below could be included:
Monthly marketing planning session
Content strategy aligned to your booking journey stages & business objectives
Content shoot planning and execution
Short-form video production for social media
Social media captions & scheduling
SEO /AEO optimised blog posts
Regular sales emails and newsletters
Detailed monthly reporting and goal setting
Extensive template & content library upon partnership completion
Handover and staff training
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Monthly support. Minimum retainer commitment is 3 months to allow enough time for our strategy to flourish.
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from CAD $1,800 monthly
We start with a free discovery call to get to know each other.
Destination Marketing
Destination narrative, visitor experience and marketing strategy support — built around your destination's specific identity, values and community.
For destinations that want to attract the right visitors, tell a more honest story and build tourism that genuinely serves the places and communities behind it.
Custom scope | Built around your destination
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Every destination engagement is a custom project, built around your specific identity, your stakeholder landscape and where your biggest opportunities and gaps are.
Projects might include:
Destination positoning & narrative
Visitor experience startegy
Operator & member workshops
Campaign & Content Support
Book a discovery call today to discuss your specific project.
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Depending on your project scope. On average, might collaborations with destinations last anything between 4 weeks for intensives to 6 months for larger marketing campaigns.
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CUSTOM SCOPE
We start with a free discovery call to scope your project and discuss your destination’s unique vision, goals and challenges.
73% of travellers are committed to supporting local communities and 77% are seeking authentic experiences.
So, let’s connect your business with these conscious travellers!
Example packages of current clients
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Collett's Mountain Holidays
Strategy & Data Analysis - Ongoing analysis of booking performance to determine challenges & opportunities (weekly).
SEO Blog & Web Copy - Weekly blog production to improve organic search rankings and drive website traffic.
Email Marketing & Automations - Weekly email production and creation of nurture automations to encourage (repeat) bookings.
Paid Search Campaigns - Management of Google Ad campaigns to drive lead generation.
Organic Social Media - Content production and management of organic social media channels (Facebook & Instagram).
Travel Guide Design - Production of in-depth walk notes and handbooks to enhance guest experience in the destination (print & digital).
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Argyll & the Isles Tourism Cooperative
SEO Blog & Web Copy - Monthly blog production based on visitor trends. Elevating the destination website copy to promote the destination and local businesses.
Social Media - Content production and sourcing of UGC to inspire visitors to travel slow, stay longer and shop locally.
Email Marketing - Quarterly visitor newsletter to highlight off-the-beaten-path experiences and promote off-season travel to the destination.
Itinerary Development & Design - Research, copywriting and design of itineraries that take visitor distribution, local communities and seasonality into account.
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Loch Riddon Bothy
Booking Funnel Audit - Analysis of website & marketing performance to determine opportunities.
Web Design - Elevating of existing website to drive more direct bookings and highlight the bothy’s sustainable mission.
SEO Optimisation - Optimised the website set-up and trained the owners on producing optimised blog articles.
Content Creation - Photography and videography for social media to tell the bothy’s story in an engaging manner.
Argyll & the Isles Tourism Cooperative
“Lara has excelled in building our social media presence and elevating our web copy. She understands our challenges and stakeholder needs and has never failed in delivering high-quality content.”
