Drive more bookings, responsibly.
Whether you’re dreaming up a new tour, refreshing your guest journey, or building out your seasonal product line — I’ll guide you through strategy and marketing, so your experiences stand out and sell responsibly.
My Services
My marketing solutions capture the entire guest journey, from marketing strategy to booking funnel optimisation – so you can get back to providing incredible experiences!
Not sure? Book a free consultation to discuss a solution for your business.
The Roadmap Audit
A top-level audit of your website, marketing and booking funnels.
What’s included:
60-minute strategy call – Collaborative deep dive to uncover opportunities & challenges.
Marketing deep dive – Understand the effectiveness of each channel and how you can connect with more conscious travellers.
SEO & Web Audit – Attract more direct bookings through an optimised website set-up.
Step-by-step action plan – A clear roadmap of priorities and next steps for growth.
Timeline: 1 week
Investment: £450
Content Creation
Supporting you in developing content marketing assets that stand out and connect with your dream guests.
Custom-tailored packages. Choose from:
SEO Copywriting – Development of human-centric web and blog copy that improves your rankings.
Email Marketing & Automation – Building email flows and crafting sales emails that connect.
Paid Search & Ads – Creating conversion-focused campaigns on Google Ads and Meta.
Social Media Content – Creating scroll-stopping content for your social media channels.
Guest Assets – Production of high-quality guest material.
Timeline: One-off or ongoing retainer.
Investment: from £950
Popular!
Marketing Management
Supporting you in optimising your booking funnel and executing your marketing strategy to drive more direct bookings.
What’s included (monthly):
Strategy & Project Management – Collaborative optimisation of your booking funnel, content and marketing messaging.
SEO Optimisation – Copywriting and on-page optimisation to generate more organic traffic to your website.
Content Marketing Management – Supporting your marketing efforts across all channels, from crafting copy to building email campaigns.
Paid Search & Social Media – Managing your paid campaigns to drive more high-value leads.
Timeline: Monthly retainer
Investment: from £1,800/month
73% of travellers are committed to supporting local communities and 77% are seeking authentic experiences.
So, let’s connect your business with these conscious travellers!
Example packages of current clients
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Collett's Mountain Holidays
Strategy & Data Analysis - Ongoing analysis of booking performance to determine challenges & opportunities (weekly).
SEO Blog & Web Copy - Weekly blog production to improve organic search rankings and drive website traffic.
Email Marketing & Automations - Weekly email production and creation of nurture automations to encourage (repeat) bookings.
Paid Search Campaigns - Management of Google Ad campaigns to drive lead generation.
Organic Social Media - Content production and management of organic social media channels (Facebook & Instagram).
Travel Guide Design - Production of in-depth walk notes and handbooks to enhance guest experience in the destination (print & digital).
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Argyll & the Isles Tourism Cooperative
SEO Blog & Web Copy - Monthly blog production based on visitor trends. Elevating the destination website copy to promote the destination and local businesses.
Social Media - Content production and sourcing of UGC to inspire visitors to travel slow, stay longer and shop locally.
Email Marketing - Quarterly visitor newsletter to highlight off-the-beaten-path experiences and promote off-season travel to the destination.
Itinerary Development & Design - Research, copywriting and design of itineraries that take visitor distribution, local communities and seasonality into account.
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Loch Riddon Bothy
Booking Funnel Audit - Analysis of website & marketing performance to determine opportunities.
Web Design - Elevating of existing website to drive more direct bookings and highlight the bothy’s sustainable mission.
SEO Optimisation - Optimised the website set-up and trained the owners on producing optimised blog articles.
Content Creation - Photography and videography for social media to tell the bothy’s story in an engaging manner.
Argyll & the Isles Tourism Cooperative