Drive more bookings, responsibly.
Struggling with consistent bookings? Tired of the long response times of agencies? Feeling overwhelmed managing it all? Hello, I’m happy to help!
My Services
My solutions capture the entire booking journey, from sales funnel optimisation to marketing strategy and content creation – so you can get back to providing incredible experiences!
The Roadmap
A top-level audit of your website, marketing channels and booking funnels. Completed with actionable recommendations on how to drive more leads, responsibly.
What’s included:
60-minute strategy call – Collaborative deep dive to uncover opportunities & challenges.
Audience research & insights – Understand who you’re speaking to and what resonates with them.
Messaging framework – Define your unique value in the responsible travel space and how to connect with your ideal guest.
Step-by-step action plan – A clear roadmap of priorities and next steps for growth.
Timeline: 1 week
Investment: £250
Marketing Refresh
Development of a refreshed digital strategy, based on your current booking funnel, positioning & marketing channels. Completed with an actionable step-by-step guide and execution of foundational changes.
What’s included:
The Roadmap Audit – Strategy call, detailed audience research and a positioning & messaging framework.
Data Deep Dive – Analysis of your booking funnel, current market presence, SEO and paid search performance.
Foundational Refresh – Implementation of your top foundational opportunity (depending on complexity).
Step-by-step action plan – a clear roadmap of priorities and next steps for growth.
Timeline: 1 month
Investment: £950
Popular!
Travel Marketing Management
Supporting you with executing your marketing & sales strategy to drive more leads, generate bookings and optimise your back-end processes.
What’s included (monthly):
Strategy & Planning – Collaborative planning of your content and marketing messaging.
SEO Optimisation – Copywriting and on-page optimisation to generate more organic traffic to your website.
Email Marketing & Automation – Utilising the power of email to generate leads and engage guests.
Paid Search & Social Media – Managing your paid campaigns to drive more high-value leads.
Timeline: Monthly retainer
Investment: from £1,500/month
73% of travellers are committed to supporting local communities and 77% are seeking authentic experiences.
So, let’s connect your business with these conscious travellers!
Example packages of current clients
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Collett's Mountain Holidays
SEO Blog & Web Copy - Weekly blog production to improve organic search rankings and drive website traffic.
Email Marketing & Automations - Weekly email production and creation of nurture automations to encourage (repeat) bookings.
Paid Search Campaigns - Management of Google Ad campaigns to drive lead generation.
Organic Social Media - Content production and management of organic social media channels (Facebook & Instagram).
Travel Guide Design - Production of in-depth walk notes and handbooks to enhance guest experience in the destination (print & digital).
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Argyll & the Isles Tourism Cooperative
SEO Blog & Web Copy - Monthly blog production based on visitor trends. Elevating of destination website copy to promote the destination and local businesses.
Social Media - Content production and sourcing of UGC to inspire visitors to travel slow, stay longer and shop locally.
Email Marketing - Quarterly visitor newsletter to highlight off-the-beaten-path experiences and promote off-season travel to the destination.
Itinerary Development & Design - Research, copywriting and design of itineraries that take visitor distribution, local communities and seasonality into account.
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Loch Riddon Bothy
Web Design - Elevating of existing website to drive more direct bookings and highlight the bothy’s sustainable mission.
SEO Optimisation - Optimised the website set-up and trained the owners on producing optimised blog articles.
Content Creation - Photography and videography for social media.
Argyll & the Isles Tourism Cooperative