Argyll & the Isles Tourism Cooperative
Supporting Argyll & the Isles Tourism Cooperative (AITC) in promoting the Scottish region of Argyll & the Isles to visitors through a mix of organic social media marketing, blog production and SEO optimisation.
The Brief
Argyll & the Isles Tourism Cooperative (AITC) is the destination marketing organisation for the Argyll & the Isles region in Scotland. I have been growing its place brand āWild About Argyllā since 2022.
Services provided:
Social Media management & content production
SEO content development (blogs & landing page copy)
Itinerary development
Email marketing
Graphic design support
The Results
I have been working with Argyll & the Isles Tourism Cooperative since 2022, helping them grow their brand awareness and reach.
Combining a mix of user-generated content on social media, keyword-specific blog articles and SEO website optimisation, Iāve helped them increase their audience to 46k+ across social media.
Additionally, I supported the DMO in engaging its membership by integrating automated email campaigns and targeted social media engagement with member businesses.
Highlights:
Following Increase: +3.5k followers across Facebook & Instagram
Organic Social Media Reach: +55% in 2024 compared to 2023
Blog Visits Increase: 32% increase; attributed to the majority of web traffic
Cathy Craig, CEO of Argyll & the Isles Tourism CooperativeLara has excelled in building our social media presence.
āLara has a fantastic energy and commitment to her responsibilities, constantly embracing new and innovative approaches, learning from feedback and analytics and being mindful of the many types of stakeholders needs we need to service.ā
Read some of my blog posts.
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7 Wellness Experiences in Argyll & the Isles
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A Guide to Fine Dining in Argyll & the Isles
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How to be More Sustainable Whilst Travelling Scotland
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The Ultimate Kintyre 66 Road Trip Itinerary