Wavysail Ocean Adventures

Working with the sustainably-minded adventure sailing operator WavySail Ocean Adventures on building an engaged email list, automating email campaigns and growing their organic social media reach.

The Brief

Wavysail Ocean Adventures is an award-winning sailing tour operator, offering adventure sailing holidays across the world’s oceans. I supported Wavysail for a period of 3 months to optimise their email marketing, set up a number of automated email marketing campaigns and grow their social media following.

Services provided:

  • Digital Marketing Strategy & Positioning

  • Social Media content creation & management

  • Email marketing automation

  • Blog SEO-optimisation

The Results

Over a short timeframe, we saw a significant increase in Facebook (+162.5%) and Instagram (+13.8) following as well as organic content reach (FB +10.9% / IG +35%). Their automated nurturing campaign saw an average opening rate of +40%.

This shows the power of an aligned digital marketing strategy! WavySail has since excelled in implementing this strategy and further growing its audience independently.

Highlights

Following Increase: +162.5%

Organic Social Media Reach: +35%

Email Automation: Launch of 3 fully automated conversion campaigns

Content Creation Examples

  • Social Media Content

  • Trip Maps

  • Newsletter Template

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