Visit Oban (DMO)

Inspiring visitors to visit Scotland’s Seafood Capital and providing in-destination information through keyword-rich blog articles.

The Brief

Love Oban is the destination marketing organisation for the vibrant region of Oban & Lorn, Scotland. I was in charge of managing their social media channels (organic) and elevating their blog content in 2024.

Services provided:

  • Social Media management & content production

  • SEO blogging

  • Graphic design support

The Results

I have been working with the DMO Love Oban since 2022, supporting them with various content marketing activities such as social media management and blog content creation.

The key objective - as with most DMOs - revolves around inspiration and information. Attracting visitors to the area, providing helpful in-destination information and promoting local businesses.

I supported Love Oban with the ongoing production of high-quality, keyword-rich blog articles to:

  • Improve search engine performance

  • Drive direct website visits

  • Promote local businesses & events

Highlights:

Following Increase: +1.2k followers across Facebook & Instagram (across 3 months)

Reaching new visitors: +34% new website users

Blog Visits Increase: 40% increase, attributed to the majority of web traffic

Read some of my blog posts.

  • Restaurants in Scotland's Seafood Capital: Where to Eat in Oban

    Read it

  • Travelling to Oban? Leave the Car Behind and Jump on the West Highland Line

    Read it

  • Sustainable Ways to Explore Oban: Public Transport, Sustainable Tours & Eco-friendly Places to Stay

    Read it
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