The Roadmap Audit
You have built something worth experiencing, but can your ideal guests find it, trust it and book it easily?
The Roadmap Audit is a deep dive into your marketing strategy, guest experience, and booking funnel with a clear, executable roadmap to optimise your booking journey.
We determine what’s not working and how to fix it, so that you can attract more of your ideal guests whilst spending less time at your desk.
7 days | CAD $1,200 Every Journey starts somewhere…
…and ours begins here.
Every experience is different – different guests, different challenges, different processes. Before I can recommend any strategic solution, I need to understand your specific problem.
So, instead of guessing your gaps and selling you a one-size-fits-all package, I take a close look at your brand positioning, guest journey and marketing processes.
Does your marketing target different booking stages? Do we talk to different traveller personas in the right way? Could we automate aspects to save you time? What are quick wins and long-term priorities?
You walk away with a holistic overview of your guest journey – and how to take it to the next level.
What we will look at:
I move through your entire guest journey as a potential booker would and look at every touchpoint through the eyes of your dream guest: what builds trust, what creates doubt and what sends them somewhere else?
You receive a detailed plan full of actionable steps to optimise your booking journey and marketing approach.
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✓ First impression audit: how you show up across search, social and word of mouth?
✓ Website experience: does it sell the feeling before it sells the details?
✓ Booking flow: every step from interest to payment, mapped and scored.
✓ Enquiry and communication touch points: what happens between interest and deposit?
✓ Pre-arrival experience: does the relationship continue after booking or does it go cold?
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Your story is your most powerful booking tool. Is your marketing doing it justice?
✓ How clearly your experience is communicated versus your competitors.
✓ Whether your responsible tourism values are visible where they matter, not buried in an About page footer.
✓ The emotional journey of your marketing: are you selling a feeling or a list of amenities?
✓ Where your messaging is creating trust and where it's creating confusion.
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A clear, prioritised plan – organised by impact vs effort – so you know exactly what to fix first.
✓ Scored assessment across all five stages of the guest journey
✓ Top 3 quick wins you can implement this week
✓ A prioritised action plan for the next 90 days
✓ Honest recommendations on where professional support will move the needle most, and where you can handle it yourself.
It’s a simple 3 step process
90-Min Strategy Workshop
We take a deep dive into your business together and discuss your vision, key challenges and priorities for the next season
Walking in your guests’ shoes…
I independently move through your booking flow and assess your marketing presence and processes. No input needed from you during this phase.
Your Actionable Roadmap + Call
You receive a detailed audit PDF and a 90-day roadmap, including a few quick wins. We then hop on a 60 mins call to discuss my findings further.
The next step
Most clients who complete the Roadmap Audit choose to move on with a Booking Breakthrough Intensive, where I support you in executing your roadmap. If you do, your Roadmap Audit fee is credited in full against the Intensive investment.
Not every client needs the Intensive and I'll tell you honestly if I think you can implement the roadmap yourself during our handover call. That's the point of starting here!
What my clients Are Saying
“Lara's attention to detail and commitment to quality truly stood out. She has been fantastic at developing our guest assets, content marketing & automations.”
— Collett's Mountain Holidays
“Lara has excelled in building our social media presence and elevating our web copy. She understands our challenges and stakeholder needs and has never failed in delivering high-quality content."“
— Argyll & the Isles Tourism Cooperative
“Lara has done a wonderful job of understanding my needs and delivering a high-end product for a reasonable price. I have been back to them again for updates and find Lara to be responsive and imaginative. She is always cheerful and helpful and strives to understand what I need.”
— Loch Riddon Bothy
