Booking Breakthrough Intensive

Establishing the foundations that drive bookings – whilst you’re out delivering your experience.

The Booking Breakthrough Intensives transform your booking funnel and marketing presence from confusing to effective.

We look at strategy, storytelling, guest journey, and automation to build a booking funnel specifically for your tourism business.

What does it include?

Transforming your vision into a booked out experience

You've been running your operation for long enough to know that your experience is good, exceptional even. But could it be better?

Guests love it, reviews are strong, you feel good about your products – the backend of your business, however, is a different story. Your systems, your booking funnel, and the story you're telling before a guest arrives haven't kept pace with the quality of what you actually deliver on the ground.

You are now at a point where you are ready to take your business to the next level, whether that is growing your team, developing more experiences or driving more direct bookings. You need a booking funnel that connects with your dream guests effectively, whilst saving you time.

During the Booking Breakthrough Intensive, we take a look at your booking journey, marketing storytelling, guest assets and booking funnel processes. We automate, tidy up, elevate, and tell your story properly.

This is a custom project – the exact deliverables are shaped by your Roadmap Audit findings.

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What i can help you with:

Your Booking Breakthrough Intensive will include the elements most relevant to your specific gaps and vision.

This is a smorgasbord of what we can build together. Book a discovery call today to discuss your specific project, or book a Roadmap Audit to get started.

  • ✓ Messaging framework: your positioning statement, value propositions, responsible tourism narrative and the language that converts your specific dream guest

    ✓ Guest persona development: specific, psychographic, research-informed

    ✓ Competitor and market positioning review: where you sit and how to differentiate clearly

    ✓ Experience storytelling framework: how to turn what you do into a story guests feel before they book

  • ✓ Website copy rewrite for key pages: Written to convert at each stage of the guest journey

    ✓ Booking flow optimisation: mapping and improving every step from enquiry to confirmed booking

    ✓ Enquiry response templates: warm, on-brand, conversion-focused responses for your most common enquiry types

  • Email marketing is one of the most effective booking drivers in tourism. Here are some automations I recommend building / optimising:

    ✓ Welcome sequence: for new subscribers or enquiries not yet ready to book

    ✓ Pre-arrival sequence: post-booking through to arrival, building excitement and reducing pre-trip anxiety

    ✓ Post-trip sequence: review request, UGC invitation, repeat booking or referral nudge

    ✓ Re-engagement sequence: for cold enquiries and lapsed guests

  • ✓ Digital guest welcome pack: what to expect, how to prepare, what your values mean in practice

    ✓ Any digital or print guest assets that could enhance your experience

    ✓ Digital marketing content: Videography and photography for social media, web and email

  • ✓ Branded email templates – designed in your visual identity, ready to use in your email platform

    ✓ Enquiry and booking document templates – proposals, itineraries, confirmations

    ✓ Canva content templates – social and marketing assets your team can use and adapt independently

  • My goal is that you and/or your team feel confident in maintaining the systems we build. All BB Intensives include:

    ✓ Platform training: I set up your systems and train you or your team to run them confidently going forward

    ✓ Implementation guide: A clear, step-by-step document so nothing gets lost after handover

    ✓ 30-day check-in call: We’ll review how the new systems are performing and answer any questions that have come up in implementation

get started today

It’s a simple 3 step process

Week 1: DIAGNOSTIC & STRATEGY

Deep dive into your business using your Roadmap Audit findings and additional questionnaires. During our kick-off session (90 mins), we establish the plan, timeline and priorities together.

Week 2-3: the Build & Revisions

Copywriting, automation setup, template design and guest asset creation. I create the agreed deliverables built to your brand and brief. One round of revisions included on all deliverables.

Week 4: HANDOVER & TRAINING

A 90-minute handover session walking you through everything built, how to use it and how to maintain it. We chat again in 30 days from now for additional questions!

  • from £2,200

    New here? As my BB Intesives are custom-built for your business, we will start with a discovery call to scope out your project.

    Roadmap Audit Legend? If you have booked the Roadmap Audit, a BB Intensive proposal will have been part of your final handover. Your Roadmap Audit fee is credited in full.

Start with a call

Explore my work

“Lara's attention to detail and commitment to quality truly stood out. She has been fantastic at developing our guest assets, content marketing & automations.”

— Collett's Mountain Holidays

What my clients Are Saying

“Lara has excelled in building our social media presence and elevating our web copy. She understands our challenges and stakeholder needs and has never failed in delivering high-quality content."“

— Argyll & the Isles Tourism Cooperative

“Lara has done a wonderful job of understanding my needs and delivering a high-end product for a reasonable price. I have been back to them again for updates and find Lara to be responsive and imaginative. She is always cheerful and helpful and strives to understand what I need.”

— Loch Riddon Bothy

my portfolio >

Let’s get started

The Booking Breakthrough Intensive is a custom project based on your specific booking funnel and challenges. We start with a discovery call to scope out your project and timeline.

Simply submit this form and book your free call.